I got this email today:
Hi Ari-
My name is Dave Walser and I’m the guitarist in the band called Beatlegras.
I’ve noticed that you guys play us quite a bit on the Beatles Tribute channel. Thank you!
Our iTunes sales have been up and I think sky.fm has helped that.
Our pleasure, Dave. Gary has indeed done a great job on the Beatles Tribute channel.
I am confused about one thing though. SoundExchange keeps insisting that Internet Radio is taking sales away, hence why they fail to see a realistic royalty rate in need of being offered. I shouldn’t be getting emails like this over and over again according to their logic.

The SoundExchange issue has nothing to logic, it’s all about control and money.