If you read this blog for a while now you already know my occasional rants about Starbucks.

On more than one occasion I have stated that my experience there became totally random, and for the price they charge half the time my order is not made right. That’s the reason they lost me as a customer to someone else down the road.

I also joked about seeing weird statistics of search referrals to those blog posts, as if someone was specifically doing research on what people are saying about Starbucks. I joked that sometimes companies really do hire relations companies to do research like this. Why else would someone search “is starbucks good coffee”? :) Maybe poor kids in rural areas are dreaming of Starbucks and only get to search about how good it is?

Well yesterday we got headlines that Starbucks closed for 3 hours to “retrain.” While I am sure they didn’t retrain anyone and just had a nice smoke break it’s still good. (What, you can’t rotate and retrain people at the back of the store without closing?) It’s all publicity to get noticed, well done.

But TODAY we get spin like this:

Starbucks is welcoming customers back Wednesday with a new promise posted in stores: “Your drink should be perfect, every time. If not, let us know and we’ll make it right.”

…

“They know they’ve fallen short,” Toomey said. “The quality of the product has deteriorated a bit over the last few years, and they know they’ve got to improve it.”

So there you have it, finally what I’ve been ranking about all this time. You can all thank my blog posts for this change now And Starbucks, it’s great to see you are caring and trying to make things right.