A couple of days ago I wrote a post talking about about how some companies try to game Internet radio directories. That is, they rename themselves in such ways so as to get to the top of the listings.

To follow up on that, here’s an image of a study done by Cornell University on where users tend to look at and click through when viewing Google search results. The behavior with net radio directories is exactly like this, I assure you, if not even worse.

Looking at that it’s a no brainer why it becomes “lucrative” in the short term for services to consider altering their brand to a ridiculous level just to get these top listings.

It also shows why if your brand starts with say, letter S, as does our SKY.fm, the time spent on trying to get into a directory might be spent better on something else. I am not wasting my time on remainder 3% of indirect traffic.