In the past you may have read my post about how you can digitally stalk someone using Google Alerts. In fact, I recommend you do that to someone, or some thing or brand, regularly in your competitive field.

Today I’d like to share a similar tool with you - it’s Summize.com

Summize lets you search public Twitter comments. What makes it unique is that you can create RSS feeds for your search terms.

Let’s say you create a search term for your own company - now you can use your RSS reader to stay regularly updated on what is being said about your company on Twitter. 

Here’s a screenshotof my Google Reader that shows some twitter comments about DI.fm in the last 24 hours:

Of course, you can also create these searches for the people or companies you want to stalk.

There’s plenty of praise to be found as fans are passing links around to friends. But sometimes you also spot problems, or have this serve as an unofficial survey.

Often the problems your customers or visitors experience on your site may not go to you - instead they’ll bitch to your friends. This is your way of finding them and fixing them.