Good post over at The Origin of Brands, as usual, about Walmart’s changed logo. Recommended if you like reading about branding and marketing.

Here’s an excerpt:

What is even worse is the yellow starburst that Wal-Mart is adding to the end of its name. What the heck is that? I’ll tell you what it is. It is an attempt to make Wal-Mart look like a environmentally-friendly company and a big-box store that cares despite a record of union blocking and community commoditizing.

 

Really? I think this logo update is an attempt by Wal-Mart to try and change the minds of consumers. To try to convince them that Wal-Mart has a renewed sense of purpose.

 

Has anybody mentioned Wal-Mart’s renewed sense of purpose to you? No one has mentioned it to me.

 

Changing the logo won’t change the brand in the mind. …

Read the rest of Laura’s post here.